isosconnect & Raye
SAAS PLATFORM CONNECTING PATIENTS WITH HEALTHCARE.
isosconnect, a practice management platform for health and wellbeing professionals, faced challenges achieving product-market fit and user acquisition after 18 months in operation.
I joined to drive growth. My achievements helped secure an InnovateUK grant and private investment for a new product, Raye — a platform connecting consumers with health professionals for multi-disciplinary care.
I then transitioned to Product Management for Raye, leading its development and market launch.
isosconnect Growth
Lead Gen
Developed and executed a lead generation and nurturing strategy targeting 700 ideal customers, achieving a 25% conversion rate to paying customers.
Content
Authored industry-recognised articles and collaborated with trusted organisations. Led promotional campaigns and hosted webinars with 300+ registrants.
Raye Product Management
Research
Conducted extensive user research, including large-scale surveys, market analysis, and 50+ hours of user interviews, to define product-market fit and user needs.
Features
Defined and prioritised key product requirements based on user insights and business goals, identifying pivotal Unique Selling Propositions to differentiate Raye in the market.
AI
Led the design and development of a HIPAA & GDPR-compliant Large Language Model to enhance product functionality and ensure regulatory compliance.
Development
Managed a high-performing team of engineers, designers, and project managers, ensuring agile execution and timely delivery of product milestones.
Iteration
Drove continuous improvement of the existing B2B product through agile sprint planning and prioritisation, enhancing user experience and product performance.
I firmly attribute our early success to the addition of Abby’s approach and ability to work across both marketing, product and strategy. We achieved revenue milestones together that neither two agencies, nor an in-house team had been able to in the previous months.