goEvo App
SAAS-BASED VIRTUAL COACHING AND THERAPY APP
Founded platform empowering users to build healthy relationships with food and their bodies, through AI-driven support and personalised content.
Beta Proposition
Conceptualised and validated the goEvo idea through comprehensive market research, identifying a gap in virtual therapy for healthy eating habits. Created a detailed business plan and an execution roadmap to bring the vision to life.
Product Development
Led the end-to-end product development process with a global team of iOS, Android, and Backend developers, and UX/UI designers. Implemented Agile/Scrum methodologies to ensure rapid iteration and delivery. Conducted beta testing and user interviews to refine features.
User Engagement
Designed and implemented AI-driven conversational algorithms and gamification features to guide users through personalised challenges. Focused on enhancing user engagement, education, and retention through intuitive and supportive interactions.
Content Creation
Developed the goEvo brand identity and content strategy, overseeing a global team of experts, including a leading psychologist and specialists in video, nutrition, and health. Ensured cohesive branding and high-quality content that resonated with target audiences.
User Acquisition
Executed a multi-channel user acquisition strategy, leveraging social media (direct and influencer marketing), email campaigns, paid ads, and PR. Successfully acquired 1,000+ users within the first three months of launch, demonstrating rapid growth and effective market positioning.
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